Professional services marketing is in the midst of a major shift, as businesses across the segment move their marketing focus from brand awareness campaigns to proven ROI via new client conversion. But with change comes opportunity – and there’s a critical window open for marketers to leverage marketing automation platforms to capitalize on this moment.
Catch up with previous Bliss vlogs:
Gen Z is the New Millennial: Why Financial Services Firms Should Care
Photo Credit: M4D Group, Flickr.