Since 2012, interest in the search term “lead gen” has more than doubled. For most marketers, that’s hardly a surprising statistic, especially when you consider that “converting contacts and leads to customers” ranks as the number one marketing priority for businesses over the next year—according to Hubspot’s annual The State of Inbound 2016 survey.
But, understanding the value of lead gen is only half the battle. Kick-starting a lead gen program is a whole other process. It’s time intensive, requires technical support and is often competing against a host of immediate deliverables.
That’s why we’ve developed a series of educational posts and content pieces, in conjunction with The Sales Lion, to help marketers turn their lead gen wishes into reality. In this series, we’ll explore
– The power of lead gen and why it matters
– What to know when integrating your website with lead gen technologies
– Putting lead gen into action
– Translating lead gen findings into business-closing results
Check out the first post on why lead gen matters here and be sure to check back regularly for updates. In the meantime, click here to reach out with any of your lead gen (or general marketing) questions! We look forward to hearing from you.
Photo Credit: Bliss Integrated