How are retailers winning over younger generations, who tend to “vote with their pockets?” On this episode of Fresh-Brewed News, Stephanie Cunningham joins the show to discuss how one company, Ralph Lauren, is evolving their brand to resonate with shoppers focused on values.
Catch up with previous episodes of Fresh-Brewed News:
- Fresh-Brewed News, Ep. 1: Gannett & Tronc Say “I Don’t”
- Fresh-Brewed News, Ep. 2: What do AT&T & the Golden State Warriors Have in Common?
- Fresh-Brewed News, Ep. 3: Breaking Bad [News]
- Fresh-Brewed News, Ep. 4: A Clean Bill of Health
- Fresh-Brewed News, Ep. 5: Are Shopkins the New Baseball Cards?
- Fresh-Brewed News, Ep. 6: Virtual Reality Check
- Fresh-Brewed News, Ep. 7: It’s the Most Wonderful Time of the Year
- Fresh-Brewed News, Ep. 8: Pillow Talk
- Fresh-Brewed News, Ep. 9: Unsafe Harbor
- Fresh-Brewed News, Ep. 10: Axing Traditional Media
- Fresh-Brewed News, Ep. 11: Snap(Chat) Out of it…That’s Fake News!
- Fresh-Brewed News, Ep. 12: Uber, Lyft and Hashtags
- Fresh-Brewed News, Ep. 13: Super Ads
- Fresh-Brewed News, Ep. 14: Lost That Loving Feeling
- Fresh-Brewed News, Ep. 15: Real Issue with “Fake News”
- Fresh-Brewed News, Ep. 16: And the Award Goes To…
- Fresh-Brewed News, Ep. 17: Imitation is the Sincerest Form of Competition
- Fresh-Brewed News, Ep. 18: Healthcare Reform 101, Class is in Session
- Fresh-Brewed News, Ep. 19: A Whole New (Lavar) Ball Game
- Fresh-Brewed News, Ep. 20: In Ads We Trust
- Fresh-Brewed News, Ep. 21: Advertisers Take a Stand
- Fresh-Brewed News, Ep. 22: Who Thought That Was a Good Idea?
- Fresh-Brewed News, Ep. 23: The Definition of Insanity is…
- Fresh-Brewed News, Ep. 24: Empire Startups State of Mind
- Fresh-Brewed News, Ep. 25: Spread Like Wild[Fyre]
- Fresh-Brewed News, Ep. 26: Don’t Call it a Crocs Comeback
- Fresh-Brewed News, Ep. 27: WannaCry for Help
- Fresh-Brewed News, Ep. 28: Celebrate Good Times…Come On!
- Fresh-Brewed News, Ep. 29: Big Pharma Feeling the Pain
- Fresh-Brewed News, Ep. 30: TV, Twitter and Top Shows
- Fresh-Brewed News, Ep. 31: Ad Landscape Shift
- Fresh-Brewed News, Ep. 32: Uber Important Decisions Await
- Fresh-Brewed News, Ep. 33: Marketers’ Amazon Opportunity
- Fresh-Brewed News, Ep. 34: Live From 500 Fifth Avenue…
- Fresh-Brewed News, Ep. 35: Newspapers Making Headlines
- Fresh-Brewed News, Ep. 36: “Spicey” Aftertaste
- Fresh-Brewed News, Ep. 37: News = News
- Fresh-Brewed News, Ep. 38: Morning News Reimagined
- Fresh-Brewed News, Ep. 39: The Return of Radio
- Fresh-Brewed News, Ep. 40: #HBD to the Hashtag
- Fresh-Brewed News, Ep. 41: Autonomous Marketing
- Fresh-Brewed News, Ep. 42: NFL Calls an Audible
- Fresh-Brewed News, Ep. 43: Equifail
- Fresh-Brewed News, Ep. 44: Old Dog, Old Trix
- Fresh-Brewed News, Ep. 45: Marketing Crossroads
- Fresh-Brewed News, Ep. 46: Pick Me! Pick Me!
- Fresh-Brewed News, Ep. 47: Boom or Bust on Media Tech Trends
- Fresh-Brewed News, Ep. 48: Stop Creeping!
- Fresh-Brewed News, Ep. 49: Lightsaber Battle
- Fresh-Brewed News, Ep. 50: We’re Golden!
- Fresh-Brewed News, Ep. 51: Swift Action
- Fresh-Brewed News, Ep. 52: Net Gain or Net Loss?
- Fresh-Brewed News, Ep. 53: Brand Power
- Fresh-Brewed News, Ep. 54: Sears’ Bet Against TV for the Holidays
- Fresh-Brewed News, Ep. 55: You Good?
- Fresh-Brewed News, Ep. 56: Davos, The Town or The Sir?
- Fresh-Brewed News, Ep. 57: Hometown Heroes… of News
- Fresh-Brewed News, Ep. 58: Looking Bleak at Newsweek
- Fresh-Brewed News, Ep. 59: Snapchat Snafu
- Fresh-Brewed News, Ep. 60: What’s in a Name?
- Fresh-Brewed News, Ep. 61: To Take a Stand or Not…
- Fresh-Brewed News, Ep. 62: March Ad-ness!
- Fresh-Brewed News, Ep. 63: Raising the Standards
- Fresh-Brewed News, Ep. 64: Facing the Hill
- Fresh-Brewed News, Ep. 65: Media Powers, Assemble!
- Fresh-Brewed News, Ep. 66: Blockchain Benefits
- Fresh-Brewed News, Ep. 67: Privacy by Default
- Fresh-Brewed News, Ep. 68: Flattened Like A Pancake
- Fresh-Brewed News, Ep. 69: Pay the Creators
- Fresh-Brewed News, Ep. 70: New School Meets Old School
- Fresh-Brewed News, Ep. 71: The Quest for More Content
- Fresh-Brewed News, Ep. 72: Can Snapchat Snap Back?
- Fresh-Brewed News, Ep. 73: Where Does Local News Go From Here?
- Fresh-Brewed News, Ep. 74: Fashion Statements
- Fresh-Brewed News, Ep. 75: Trolls
- Fresh-Brewed News, Ep. 76: Check, Please!
- Fresh-Brewed News, Ep. 77: Facebook’s College Years
- Fresh-Brewed News, Ep. 78: A New CMO in Town
- Fresh-Brewed News, Ep. 79: Facing the Hill – Take Two
- Fresh-Brewed News, Ep. 80: Reddit or Not
- Fresh-Brewed News, Ep. 81: Podcastoffs
- Fresh-Brewed News, Ep. 82: Journalism 2.0
- Fresh-Brewed News, Ep. 83: Don’t Adjust Your Radio…
- Fresh-Brewed News, Ep. 84: Ad(d) Us on LinkedIn
- Fresh-Brewed News, Ep. 85: Face(book) Down
- Fresh-Brewed News, Ep. 86: Make News Affordable Again
- Fresh-Brewed News, Ep. 87: Extra! Extra! Tweet All About It
- Fresh-Brewed News, Ep. 88: Year in Review
- Fresh-Brewed News, Ep. 89: Happy Women’s Herstory Month
- Fresh-Brewed News, Ep. 90: Data Difference
- Fresh-Brewed News, Ep. 91: Who Are You Fooling?
- Fresh-Brewed News, Ep. 92: Creative Convergence
- Fresh-Brewed News, Ep. 93: Bucking(hamPalace) Traditions
- Fresh-Brewed News, Ep. 94: Trade Way Communication
- Fresh-Brewed News, Ep. 95: Did AI Record this Episode?
- Fresh-Brewed News, Ep. 96: Champions of Change
Connect with Stephanie:
Email: SCunningham@Blissintegrated.com
LinkedIn: Stephanie Cunningham
Photo Credit: Yane Naumoski, Flickr.