(Plus Tips for Writing Both) Looking back on her childhood, the late writer Nora Ephron shared, “We all grew up with this thing that my mother said to us over and over, and over and over again, which is ‘Everything is copy.’ You’d come home with something that you thought was the tragedy of your

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In theory, Marketing and Sales should work together to enhance brand awareness and reputation, engage new and existing leads and turn prospects into customers. In theory. In reality, for many B2B companies and in certain industries—financial and professional services being particularly guilty of this—the two departments have traditionally functioned in different realms to varying degrees

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Seven Impacts of Technology on Content Marketing Betteridge’s Law holds that a headline posed as a question has a simple answer: “No.” So, if a headline asks, “Will Artificial Intelligence Save Journalism? Or Kill It?”, we can quickly respond “no” twice. But it’s more complicated than that, of course. AI and automation are improving every

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Most websites follow a similar pattern: You realize your site no longer meets your needs, and so you scramble to build a new one. The process is chaotic, messy and the end-result is sub-par, but hey, it’s better than its predecessor, right? Three months in, you hit your first snag. That critical feature the sales

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Welcome to the third installment of the Bliss Blog miniseries: Premium Podcasting Practices. In this post, we offer guidance for new and existing podcasts to find their niche and key considerations on how to succeed in retaining a loyal audience in an increasingly crowded market. Check out our previous posts on “How to be a

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PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But with the advent of analytics and artificial intelligence, numbers are about to become your new best friends. The days of decision by gut instinct are behind us. Data reigns supreme, replete with

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