The Bliss Blog

What’s next for our profession and the industries we serve

PRo Tips: How to Help Subject Matter Experts Ace Media Interviews

As public relations professionals, securing interest from the media to speak to a client is a huge win – but the job isn’t done there....

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What PR Pros Should Expect from the Media Landscape in 2024  

Integrated earned media has been a core offering of The Bliss Group since its founding in 1975. While relationships with reporters and journalists remain critical,...

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PRo Tips: Building Meaningful Media Relationships

Successfully securing media opportunities requires delivering value to the reporter, the reporter’s audience and the outlet – which ultimately helps public relations professionals provide value...

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The Power of a Growth Mindset

A Firm Beliefs conversation with Dan Hawkins Dan Hawkins, Founder and CEO of Summit Leadership Partners, recently joined Bob Pearson for a lively discussion about...

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Advice I Wish I’d Taken: Lessons Learned from a Senior PR Executive

I’ve had a pretty fortunate career and over the years I’ve been given a lot of great advice about how to succeed in public relations...

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Navigating the Evolution of AI: Ensuring Ethical AI Practices in an Accelerating Digital Landscape

In the ever-evolving landscape of technology, artificial intelligence (AI) has become a cornerstone of innovation, transforming industries, and reshaping the way we interact with the...

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