It all started with a presumably well—intentioned but thoroughly bad idea. It was compounded by equal parts of avarice, arrogance and sheer stupidity by a cast of thousands. And it almost brought down the world banking and economic systems … and still might.

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Last week we shared with you our firm’s “Top Line News Summary” which included highlights from three sectors including retail, HR/management, and markets.

This week our media relations professionals highlight three different sectors: banking, insurance, and real estate.

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How often have you heard experts say “Good ideas sell themselves?”

I love a good idea as much as anybody – more probably. But all-too-often, the hardest ideas to market are those that break new ground. It’s easy to talk to prospects about well-trod topics such as debt restructuring or CRM solutions. These topics already mean something to people. They come with a pre-existing history, set of assumptions and influential voices. All we need to do to be understood and heard is to say something different – or shout a little louder.

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Marketers love survey research. It powers the marketing engines at all the consulting firms I have worked with over the last 8 years. It also has the potential to generate news headlines, which we PR pros love. But, not all surveys are created equal. There are plenty of lemons. Journalists have hit survey overload.

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Do you see your client as a “Cinderella” that’s waiting to be discovered? Is there a Hannibal Lecter menacing your company’s halls? Or is there a Superman in your CEO’s office?

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Last week we shared with you our firm’s “Top Line News Summary” which included highlights from three sectors including real estate, healthcare, and bankruptcy.

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