Health and wealth are two sectors where boundaries will continue to blur as consumers take on more financial responsibility for their own health and long-term care. As the debate over national healthcare continues, one fact remains unquestioned: consumers now pay for a major percentage of their own healthcare. That trend is unlikely to reverse itself anytime soon.

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In a recent post, I discussed the results of our new study on the social media landscape for consulting firms. We found that most management consulting firms make it challenging for clients and prospects to find and directly engage with their thought leaders via social media.

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Many financial institutions have, at one time, considered the need for a PR program for their securities analysts. The truth is, it’s not for everyone—in fact, many respected analysts choose not to participate. But that doesn’t mean that it’s not beneficial for some firms—it just depends on their marketing needs.

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Who is the face of your firm?

The success of a consulting firm relies entirely on the experience and insights of their thought leaders. But in our recent study of how 46 management consulting firms use social media, we found that most make it challenging for clients and prospects to find — let alone directly engage — with their thought leaders.

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Boy gets girl. Boy loses girl. Boy slips on banana peel, temporarily loses girl, but ultimately gets girl back. Human beings love — and learn best — through stories. We know that social media communities require an unending supply of stories to succeed. But the daily grind of coming up with those ideas can feel overwhelming. In our recent study of consulting firms, we found that many abandon blogs, probably because of bandwith and story fatigue. It doesn’t have to be painful.

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News breaks at lightning speeds these days. We are at war. Unemployment is high. Healthcare and social security challenges loom. Scandals abound. We watched the beginning of a revolution unfold on Twitter and YouTube. We have our first Latina Supreme Court Justice. We inspire the world. We disgust the world. The list goes on and on.

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