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It all started with a presumably well—intentioned but thoroughly bad idea. It was compounded by equal parts of avarice, arrogance and sheer stupidity by a cast of thousands. And it almost brought down the world banking and economic systems … and still might.
Last week we shared with you our firm’s “Top Line News Summary” which included highlights from three sectors including retail, HR/management, and markets.
This week our media relations professionals highlight three different sectors: banking, insurance, and real estate.
How often have you heard experts say “Good ideas sell themselves?”
I love a good idea as much as anybody – more probably. But all-too-often, the hardest ideas to market are those that break new ground. It’s easy to talk to prospects about well-trod topics such as debt restructuring or CRM solutions. These topics already mean something to people. They come with a pre-existing history, set of assumptions and influential voices. All we need to do to be understood and heard is to say something different – or shout a little louder.
Marketers love survey research. It powers the marketing engines at all the consulting firms I have worked with over the last 8 years. It also has the potential to generate news headlines, which we PR pros love. But, not all surveys are created equal. There are plenty of lemons. Journalists have hit survey overload.
Do you see your client as a “Cinderella” that’s waiting to be discovered? Is there a Hannibal Lecter menacing your company’s halls? Or is there a Superman in your CEO’s office?
Last week we shared with you our firm’s “Top Line News Summary” which included highlights from three sectors including real estate, healthcare, and bankruptcy.
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