B to B Communications, B to B Marketing Strategy, Communications Strategy, Integrated Marketing, Media Relations, PR Strategy

How to Find Your Role When You’re Not the Main Character

I have a soft spot for challenger brands. The ones who have to get ...

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B to B Communications

From Student to CEO: An Interview with Bob Pearson

During the Spring of 2022, I interned at The Bliss Group as part of ...

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B to B Communications, B to B Marketing Strategy, Communications Strategy, Content Strategy, Media Relations, PR Strategy

How to Optimize Press Releases for B2B Marketing

Not too long ago, the press release was the standard way to kick off ...

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B to B Communications, B to B Marketing Strategy, B to C Marketing Strategy, Communications Strategy, Digital Marketing, Marketing Strategy

Risk and Reward: A Q&A With Marketing Industry Leader & Author Kip Knight

Kip Knight’s four-decade career has taken him to over 60 countries, where he’s held ...

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B to B Communications, B to B Marketing Strategy, Communications Strategy

Bringing Storytelling to B2B Marketing: Using the Seven Basic Plots

In our last blog post, we discussed the theory of the Seven Basic Plots ...

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