The Transformative Journey: AI’s Evolution in Marketing
In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has marked a paradigm shift. From merely listening to the market, […]
Insights
Marketing Trends
The Changing Role of the CMO: Navigating the Dynamic Landscape of Modern Marketing
Chief Marketing Officers (CMO) find themselves in one of the most challenging roles in the C-suite. Not only is marketing one of the […]
Anything But an Anti-Hero: What Taylor Swift Can Teach Us About the Power of a Brand
Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a […]
Living in a Barbie World: How the Barbie Movie Marketing Team Turned a Doll into a Cultural and Cinematic Phenomenon
The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative […]
Generative AI and the Future of Work
In Arthur C. Clarke’s 1953 short story “The Nine Billion Names of God,” two engineers travel to a Tibetan lamasery to help a […]
