How to Choose a KPI for Your Digital Marketing Campaign: Decisions, Decisions!
Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting and written...
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4 Ways to Start Harnessing the Power of AI in Digital Marketing
Big tech companies have been broadcasting their Artificial Intelligence (AI) breakthroughs ever since Open AI’s ChatGPT became a sensation late last year. In fact, Microsoft...
Find out more >Control Your Company’s Online Narrative: Re-Thinking Paid Search with Google
I’ve spent my career managing digital marketing at companies like Nike, L’Oréal, and Meta. I’ve always used Google Search to increase a company’s brand awareness...
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