B to B Communications, B to B Marketing Strategy, Communications Strategy, Integrated Marketing, Media Relations, PR Strategy

How to Find Your Role When You’re Not the Main Character

I have a soft spot for challenger brands. The ones who have to get ...

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Integrated Marketing, Internal Communications, Marketing Strategy, Media Relations, PR Strategy

How to Quantify PR Impact through Custom Scoring

When companies talk about the impact of marketing efforts, they are quick to point ...

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B to B Communications, B to B Marketing Strategy, Communications Strategy, Content Strategy, Media Relations, PR Strategy

How to Optimize Press Releases for B2B Marketing

Not too long ago, the press release was the standard way to kick off ...

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B to B Marketing Strategy, Integrated Marketing, Internal Communications, Marketing Strategy, PR Strategy

From Issues-Based to Audience-Based Content: Aligning Marketing & Sales Around Shared Goals

In theory, Marketing and Sales should work together to enhance brand awareness and reputation, ...

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