Building a Great Narrative
We helped build the ABCDE model of storytelling, which creates a disciplined process for how any story is developed, implemented and measured.
Yes, our world is moving faster than ever, but impactful narratives are well researched and thoughtful.
We combine our analytics (audience analysis), psychological models (behavioral change), as well as our content marketing and earned media
expertise to determine which channels and people to reach and the ability to evaluate what is working and, quite frankly, what is not.
This process is an example of how we provide a thoughtful and impactful method to create, share and measure stories inside and outside your organization.
Research & Analytics
We believe data should be the foundation of everything you do, from who you target to where you target audience segments to what content and messages you share with your audience.
Our proprietary research methods, algorithms and analytics models uncover actionable audience and competitor insights to inform your strategies, measure impact and optimize performance.
We like to say that our target audience is ready to tell us what to do. We just have to listen to their needs and desires via analytics and apply what we learn to our approach.
Thought Leadership & Executive Visibility
We help brands and leaders find and articulate their differentiated perspective. Our goal is to help you become a market influencer known for your knowledge, perspective and ability to humanize your story. We want you to create a personal brand that adds value to your organization’s reputation.
We created the “5 R’s of Media Efficacy” to guide us. Think of it as knowing the right influencers, right audience, right channels, right language and right content.
Corporate Affairs & Issues Management
Our team has led global communications functions for Fortune 500 companies and non-profits alike. We are used to both protecting and promoting the reputation of organizations and their leaders, while keeping a focus on the impact of how any company interacts with its constituencies.
Our experience includes:
- Creating industry-leading social purpose efforts
- Writing playbooks to outline how each function can evolve within a company
- Building global communications plans (and implementing them) for new initiatives
- Creating compelling stories for some of the world’s most enterprising businesses
- Helping executives and brands navigate reputational and cyber security risks
It is just as normal for us to receive a challenge and figure it out immediately as it is to be supportive of the annual planning process.
Your brand is more than your “About Us.” It’s the purpose that empowers your employees, the promise that wins over your customers, the personality traits that make you uniquely you, and the point of view that differentiates you in the market.
Through a collaborative process of research and discovery, we get an in-depth understanding of how your brand is perceived internally and
externally—and how it measures up against your competitors and what customers really want.
Armed with quantitative and qualitative insights, we help you develop and evolve your brand story to reflect who you are today and where you’re going tomorrow. Then we bring it to life through your visual identity and throughout internal and external communications.
Media Relations & Results
Relationships and results. That is what you can expect when you work with Bliss.
Our relationships run deep, spanning top-tier national, trade and local publications.
We take a holistic view of the traditional and digital media landscape, focusing on securing
coverage on the channels with the greatest reach and relevance.
We take great joy in identifying and creating unique angles that are meaningful for both the media outlet’s audience and the employees and customers of our client.
We are media experts who understand how paid, earned, shared and owned (PESO) media work together.
The world we live in today requires communicators to excel in earned media, but also know how to use paid to extend the reach of a story.
We need to know when shared media is an important next step.
You deserve a team who understands how it all plays together.
With a focus on message consistency and precision targeting, we help you develop and execute integrated campaigns that shape the behaviors that matter for your organization and the customers you serve.
Agile Content & Creative
Short-form, long-form, audio, video or interactive.
We know how to tell your story across mediums, in the language of your industry and customers.
We’re more than writers and designers; we’re content marketing and industry experts.
No matter how complex the subject matter or how technical the piece, we can help you craft a narrative with a clear “so what.”
Social Media & Digital Marketing
Statistically, your target audience is active on at least one popular social network. They’re browsing your website—or your competitor’s—for more information. They’re doing the bulk of their research online.
You need to be where your audience is—with the right content, at the right time. We can show you how.
Our social media veterans have built global social media functions from the ground up, in-house and for our clients. Our digital marketing experts are regularly asked to analyze the top trends in digital media for the 190+ countries of the United Nations. We’ve helped companies mature their email marketing strategies for an automated world, and created responsive websites that look good and support sales.
We turn our experience into practical application, whether it is harnessing the power of online influencers, using Twitter to impact your search position or retargeting on LinkedIn.
We’ll work with you to identify the social and digital channels where your audiences engage most, build your brand, amplify your messages, and increase web traffic and conversions through the right mix of paid and organic strategies.