Audience, B to B Communications, B to B Marketing Strategy

3 Best Practices for Audience Research

A 2022 CoSchedule study finds that when it comes to marketing campaigns, proactive planners ...

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B to B Communications, B to B Marketing Strategy, Communications Strategy

Bringing Storytelling to B2B Marketing: Using the Seven Basic Plots

In our last blog post, we discussed the theory of the Seven Basic Plots ...

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B to B Communications, B to B Marketing Strategy, Communications Strategy

Bringing Storytelling to B2B Marketing: Introducing the Seven Basic Plots

B2B content gets a bad reputation for being boring. But good content should never ...

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B to B Communications, B to B Marketing Strategy, Communications Strategy, Digital Marketing, Integrated Communication, Integrated Marketing, Marketing Strategy

The Digital Fatigue Fallacy: 3 Ways to Optimize Digital Experiences

Eye strain. Headaches. Neck pain. If you’re familiar with the symptoms of digital fatigue, ...

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Fresh-Brewed News Podcast

Fresh-Brewed News, Episode 53: Brand Power

On the last Fresh-Brewed News of 2017, we discuss research about online news gathering. ...

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