Professional Services Archives - The Bliss Group

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B to B Marketing Strategy, B2C Marketing Strategy, Digital Marketing, Integrated Marketing, Marketing Strategy, PR Strategy, Professional Communications, Social Media Marketing for B2B, Thought Leadership

The Future of Marketing – It’s all about the Public

I’ll admit it – I suffer from prediction apathy. Every time I see an ...

Media Relations, PR Strategy, Public Relations for Public Sector

How to Approach Local Media Relations in the Facebook Age

I recently picked up a copy of my community newspaper from my driveway and ...

Integrated Marketing, Social Media Marketing

PR’s ‘Money Shots’: Zoom In, Zoom Out

In movies, my favorite scenes tend to be close-ups and panoramic shots. Close-ups are ...

Professional Communications, Thought Leadership

Good Customer Service is Always in Season

Even If You’ll Never See the Customer Again The major positive experience was with ...

Communications Strategy, Crisis Communication, Integrated Marketing, Social Media Marketing, Thought Leadership

Why B2B Organizations Need to Implement Their Social Media Strategy Now

Coming from a media relations background I’ve learned a few lessons when crafting a ...

Marketing Strategy

Did You Hear How to Harness the power of WOM to Drive Business Results?

On my flight to Cleveland recently for the Worldcom PR Group Americas Region meeting, ...