Driving Impact Through Insight

The Bliss Group is an insight-driven marketing communications agency that blends data science with the art of storytelling to target priority audiences with precision, empathy and purpose. We specialize in building value for clients in the healthcare, financial, technology, business and professional services sectors. Our approach is grounded in data and guided by deep industry experience. Powered by proprietary algorithms and innovative media models, we tell stories across mediums that inspire action and make an impact.

Audience Architecture

Audience Architecture is The Bliss Group’s proprietary analytics model for understanding audience behavior, interests and influences. Learn how we build and analyze audience ecosystems to fuel precision communications and marketing strategies.

Easy as


The beauty of the ABCDE communication model is rooted in its simplicity. No matter what communication challenge you have, this model works.