Driving Impact Through Insight

 The Bliss Group is a marketing communications agency that blends data science with the art of storytelling to connect to people with precision, empathy, and purpose. We tell stories across mediums in ways that inspire action and make an impact.

Audience Architecture

Audience Architecture is The Bliss Group’s proprietary analytics model for understanding audience behavior, interests and influences. Learn how we build and analyze audience ecosystems to fuel precision communications and marketing strategies.

Easy as


The beauty of the ABCDE communication model is rooted in its simplicity. No matter what communication challenge you have, this model works.