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Some people look at our world and see it in such a unique way that we find a new model or movie or bad guy in a way that was not so obvious at first. That’s been my theme in reading books for the last few months. Read about people who think outside the box or
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly original and different to say or do. They tend to be passionate, innovative, and not afraid to try new things. I especially like the challenger brands that are also pragmatists. In an
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. Sales is a critical component of marketing, but oft-overlooked PR efforts are equally critical to customer attraction and retention. PR teams that quantify their efforts can demystify their work while commanding the
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom roles. Forging connections between reporters and spokespeople has consequently made the PR profession a more difficult one. Cision’s 2022 Global State of the Media Report offers a look behind the curtain into
The podcast industry? It’s saturated. More influencers—from Joe Rogan to Bill Gates to Kim Kardashian to Michelle Obama to Oprah—have now gotten into podcasting. Individuals like these with large followings already have a built-in audience from Day 1. This means people are listening to them long before they hop on a podcast mic. In the
A 2022 CoSchedule study finds that when it comes to marketing campaigns, proactive planners are three times more likely to have success. Audience research is at the heart of any fruitful marketing plan and informs everything from messaging to which channels deserve room in the budget. “Know your audience” is advice that can benefit entertainers,
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