A 2022 New England Journal of Medicine article co-authored by The Bliss Group’s Managing Partner Michael Roth and Colin Foster, President of The Next Practice, details a clinical trial sponsored by Johns Hopkins University on the use of convalescent blood plasma prophylactic or treatment for COVID-19 in its early stages. The Johns Hopkins University study broke

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Content creation is most effective when what you’ve generated symbolizes who you are, where your proficiency lies, what you believe and what you stand for. It should make consumers trust your brand and want to be part of a greater company mission. In other words, to “be” the content you produce. This means humanizing your

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This holiday season represents a time to reflect on what we’re thankful for. Here at the Bliss Group, we wish to express gratitude for joy. Namely, Joy Morris-Drakes, The Bliss Group’s New York City Office Coordinator, who has been with us for the past four years. Joy is the backbone of our firm, helping us

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Content is always an investment. This is true for all types of content. From creating social media posts to developing and publishing an eBook, when time and resources are being allocated, your company is therefore making an investment. Companies usually have processes in place to evaluate how their products, initiatives and campaigns are performing. This

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The healthcare industry is a deeply personal place to work. More than 95 percent of the world’s population has health problems. An average of 1,905 people will die of heart disease in the U.S. every day. There are more than 7,000 rare diseases. It’s a list that can quickly become overwhelming and hard to comprehend. But what’s not difficult to

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The Bliss Group first teamed with data science and analytics consulting firm, Ringer Sciences, on Audience Architecture, a tool that leverages machine learning technology, data analytics and highly targeted social listening to help clients identify, analyze and engage top influencers and decision-makers for optimized marketing strategies. Read more about Audience Architecture here. On the heels

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