Public relations (PR) — the practice of strategically communicating information to the public in order to influence their perception — is as old as society itself. The contemporary concept of PR took shape in the early 20th century and continues to adapt to societal as well as technological developments. There’s no crystal ball to help us

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A summer internship is an amazing opportunity to acquire real-world experience in your industries of interest. Admittedly, these positions can be very competitive. While pursuing a degree in Marketing at Fordham University Gabelli School of Business, I applied for 33 internships before receiving a job offer at NextTech Communications. Here are the top five things

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The work of bad actors is no longer a curiosity for journalists and communication leaders.  This toxic brew of security, public health and privacy risks demand the development of a discipline within PR and better models for journalism. Here are trends and ideas that I shared during a keynote for The National Press Foundation to bolster this point. Trust

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“You taught me what’s up and then I bought an ape!” exclaimed Jimmy Fallon.  The ape in question is part of the “Bored Ape Yacht Club,” a limited collection of non-fungible tokens (NFTs) signifying one’s membership in the club, with an illustration of a disgruntled-looking ape to prove it. Socialite Paris Hilton showed off her

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When Gen Zers are asked how and when they consume news, their answers are almost always the same: “I don’t read too much news, maybe five to 10 minutes in the morning or a quick glance at an email newsletter.I’ve set my phone to notify me of any important headlines throughout the day, but most

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As a young professional exploring the marketing and communications industry, it’s been very important to me to gain a deeper understanding of the field. Interviewing my colleagues helped shed light on how more experienced professionals got their start in this field, what initially interested them about it, what they wish they had known before joining,

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