Why Executive Brand Building is Essential for Professional Services Leaders

C-suite executives have never had such a wide range of tasks to complete on a daily basis as they do today, so finding time to build their social media brand can be challenging.  This is especially true in the buttoned-up world of professional services industries, where executives often struggle to talk above the noise, offer a […]

Messaging the Mission: Tips for Nonprofits Looking to Differentiate Their Goals

There are countless nonprofit organizations striving to make the world a better place. Many may find themselves in a crowded field of peers addressing the same or similar challenges. While this means that more resources are dedicated to solving some of society’s most pressing issues, it also means that it can be difficult for nonprofits […]

5 Things You Need to Know About Interning at a B2B Tech Marketing Agency

A summer internship is an amazing opportunity to acquire real-world experience in your industries of interest. Admittedly, these positions can be very competitive. While pursuing a degree in Marketing at Fordham University Gabelli School of Business, I applied for 33 internships before receiving a job offer at NextTech Communications. Here are the top five things […]

From Insights to Actions: a PR Pro’s Guide to Analytics

PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But with the advent of analytics and artificial intelligence, numbers are about to become your new best friends. The days of decision by gut instinct are behind us. Data reigns supreme, replete with […]

Drowning in Data? How to Design Data-Driven Thought Leadership That Will Rise to the Top

Professional services firms traffic in ideas, and increasingly, those ideas must be backed up by hard data. Whether it’s a survey of customers or executives, an analysis of public filings, or economic information, data-driven content can help build credibility, raise awareness and convert sales. But only when it’s done right. When done wrong, data-driven initiatives […]

Work With What You Got: 5 Tips for Repurposing Existing Content

What does the idiom “one’s man trash is another man’s treasure” have to do with content marketing? A lot, as it turns out. While creating timely, reactive content is valuable in its own right, incorporating repurposed content into your overall strategy is an often overlooked, but valuable, strategy. According to the Content Marketing Institute, more […]