How to Choose a KPI for Your Digital Marketing Campaign: Decisions, Decisions!
Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting and written...
Find out more >
The Power of PR During Economic Uncertainty
Political or social instability, stock market crashes, new fiscal policies, asset bubble bursts and psychological factors have all been named culprits of economic decline at...
Find out more >Living in a Barbie World: How the Barbie Movie Marketing Team Turned a Doll into a Cultural and Cinematic Phenomenon
The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative and effective...
Find out more >