The AI-Content Paradox
Is AI-augmented content creation only efficient when it’s inefficient? Content marketers have found an uncanny ally in generative AI, which occupies an awkward […]
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Measuring Earned Media: Going Beyond Impressions to Inform PR Strategy
The traditional reliance on impressions as the main metric for earned media is no longer enough in today’s data-driven landscape. As PR strategists, […]
Social Media Content Marketing: Top Algorithm Trends Your Team Needs to Know
In 2025, the rules of social media are being rewritten, with algorithms increasingly favoring authenticity over promotion. As users grow more fatigued by […]
10 Media Relations Strategies for Capturing Attention
Newsrooms across the country are shrinking, meaning fewer journalists are often tapped with covering more beats and inundated with even more pitches. At […]
How to Measure Brand Health and Build a Strong B2B Brand Strategy
The introduction of numerous digital platforms during the past two decades and the shift towards audience-centric marketing have forced companies to adapt their […]
