Measuring Earned Media: Going Beyond Impressions to Inform PR Strategy
The traditional reliance on impressions as the main metric for earned media is no longer enough in today’s data-driven landscape. As PR strategists, […]

The traditional reliance on impressions as the main metric for earned media is no longer enough in today’s data-driven landscape. As PR strategists, […]
In 2025, the rules of social media are being rewritten, with algorithms increasingly favoring authenticity over promotion. As users grow more fatigued by […]
Newsrooms across the country are shrinking, meaning fewer journalists are often tapped with covering more beats and inundated with even more pitches. At […]
The introduction of numerous digital platforms during the past two decades and the shift towards audience-centric marketing have forced companies to adapt their […]
In an increasingly saturated and unpredictable landscape, marketers are navigating tighter resources, evolving expectations, and an ever-growing demand for demonstratable impact. With the […]