How We’ll Approach Impact Marketing and Communications in 2026
Impact marketing and communications have changed dramatically over the last few years. Following the social justice reckoning of 2020, we saw a rise in organizations—both […]
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4 Purpose-Driven Marketing Campaigns That Inspire Action
There’s often a misconception that purpose and profit are fundamentally misaligned, and while overcoming this psychological barrier can be difficult, it’s not insurmountable. B2B companies that can clearly articulate how their work […]
How to Build Lasting Relationships with Reporters for Better Media Coverage
Excellence in media relations is achieved, at least in part, by understanding human behavior and knowing what makes people tick. This includes everyone from target audiences […]
How to Build Stakeholder Personas for Social Impact Communications
It’s the “if a tree falls in a forest” adage, but with a marketing and communications twist: No matter how good your campaign […]
5 Ways The Bliss Group Uses AI to Enhance Marketing Intelligence and Outcomes
Artificial intelligence (AI) is redefining the future for marketing and communications, transforming how brands connect with audiences in a data-rich environment. The smartest […]
