Excellence in media relations is achieved, at least in part, by understanding human behavior and knowing what makes people tick. This includes everyone from target audiences […]
It’s the “if a tree falls in a forest” adage, but with a marketing and communications twist: No matter how good your campaign […]
Artificial intelligence (AI) is redefining the future for marketing and communications, transforming how brands connect with audiences in a data-rich environment. The smartest […]
Think back to your last Google query. Of all the search results that appeared, you probably clicked on a few pages, maybe three […]
Early this year, McKinsey introduced the ‘empowerment line’, a new metric to quantify how well companies are meeting the essential needs of their […]
