Transforming Healthcare from Atom to Access: Q&A with NPG Health and Bliss Bio Health CEO Gloria Vanderham
The Next Practices Group and The Bliss Group are introducing a new healthcare platform, NPG Health and our first firm, Bliss Bio Health, […]
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Power, Unchecked: How the Fate of Twitter’s Blue Check Might Impact Thought Leadership
The domino effect of Elon Musk’s acquisition of Twitter continues to rattle the PR industry. This blog post zeroes in on the impact Musk’s […]
How to Find Your Role When You’re Not the Main Character
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly […]
How to Quantify PR Impact through Custom Scoring
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom […]
