How PR Uses Psychology to Maximize Success
Public relations pioneer Edward Bernays once said, “The stuff with which we work is the fabric of men’s minds.” As the nephew of […]
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Taylor Swift and the Power of Brand Building
Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a […]
The Power of PR During Economic Uncertainty
Political or social instability, stock market crashes, new fiscal policies, asset bubble bursts and psychological factors have all been named culprits of economic […]
How the Barbie Movie Became One of the Greatest Marketing and Public Relations Success Stories
The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative […]
How to Choose the Right Monitoring and Measurement Levers for Your Digital Marketing Campaign
Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting […]
