Intergenerational Internal Communications: A Gen Z Perspective
Working alongside colleagues at different career stages over the past few months has shown me that while we might be different generations, we’re […]
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The Do’s and Don’ts of Mental Health Marketing in the Digital Age
The internet was never supposed to save us—it was built to distract us. Yet somewhere between endless scrolling and viral videos, it quietly […]
AI-Powered Content: Balancing Automation with Authenticity
The rapid rise of artificial intelligence (AI) has shaken up the way content is created and consumed. From idea generation and automated copywriting […]
Psychology in Public Relations: How Understanding Human Behavior Drives Success in the Industry
As a psychology major, I’ve spent countless hours studying what drives human behavior, from the prefrontal cortex’s role in decision making to examining […]
Data-Driven Storytelling: How Analytics Transforms Brand Creativity
Creativity and data were once considered separate domains with objectively opposite connotations – one rooted in emotion and expression, the other rooted in […]
