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Long after the workday ends, your company’s online presence is working to advertise products or services. Compelling search engine optimized (SEO) on-page web copy can support that effort by increasing the likelihood that your target audience will discover, trust, and ultimately patronize you. It works by helping a site rank on Google and similar search
During the Spring of 2022, I interned at The Bliss Group as part of a program offered by the University of Texas, where I am earning a degree in public relations. Part of my internship experience included the opportunity to interview CEO Bob Pearson about his career in the marketing communications industry. I first met
Email marketing is constantly evolving to align with changing user behaviors and legislation, so if you feel like it’s been hard to keep up with the fast pace of change in the last couple of years, you’re not alone. Users are shifting to mobile devices for email communication at increasing rates every year, phone manufacturers
Not too long ago, the press release was the standard way to kick off an earned media campaign. It was assumed editors were reading what was posted on the wire and would reach out if the announcement was major enough to warrant a story. These days, press releases are seen as a tool in our
Content strategy is a key opportunity for differentiation. Content creation can be overwhelming and time-consuming without the right guidance. It involves many multi-faceted and collaborative steps, like making up an editorial calendar so you know what to write about and when, identifying the best publication mediums to gain fast external exposure, and so on. Developing
Kip Knight’s four-decade career has taken him to over 60 countries, where he’s held a variety of marketing and general management roles at prominent corporations including P&G, PepsiCo, YUM Brands, H&R Block, and eBay. Mr. Knight currently serves as Operating Partner at Thomvest Ventures, a $500M evergreen fund based in San Francisco that specializes in
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