PRo Tips: How to Help Subject Matter Experts Ace Media Interviews
As public relations professionals, securing interest from the media to speak to a client is a huge win – but the job isn’t done there....
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PRo Tips: Building Meaningful Media Relationships
Successfully securing media opportunities requires delivering value to the reporter, the reporter’s audience and the outlet – which ultimately helps public relations professionals provide value...
Find out more >What PR Pros Should Expect from the Media Landscape in 2024
Integrated earned media has been a core offering of The Bliss Group since its founding in 1975. While relationships with reporters and journalists remain critical,...
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The Power of a Growth Mindset
A Firm Beliefs conversation with Dan Hawkins Dan Hawkins, Founder and CEO of Summit Leadership Partners, recently joined Bob Pearson for a lively discussion about...
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2024 Healthcare Paid Media Outlook
Dive into the evolving landscape of healthcare marketing with our eBook, “2024 Healthcare Paid Media Trends.” Tailored for healthcare service providers, this comprehensive guide is...
Find out more >Advice I Wish I’d Taken: Lessons Learned from a Senior PR Executive
I’ve had a pretty fortunate career and over the years I’ve been given a lot of great advice about how to succeed in public relations...
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