Content Marketing 101: 5 Differences Between Copy and Content
(Plus Tips for Writing Both) Looking back on her childhood, the late writer Nora Ephron shared, “We all grew up with this thing […]
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How Audience Insights Can Drive the Content Sales Funnel
In theory, Marketing and Sales should work together to enhance brand awareness and reputation, engage new and existing leads and turn prospects into […]
Is Content Creation Dead?
Seven Impacts of Technology on Content Marketing Betteridge’s Law holds that a headline posed as a question has a simple answer: “No.” So, […]
4 Ways to Help Your B2B Podcast Stand Out
There are more than 4.4 million podcasts currently available to listeners. However, the growth of newly launched podcasts is on the decline. For […]
A PR Pro’s Guide to AI-Powered Analytics
PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But […]
