A PR Pro’s Guide to AI-Powered Analytics
PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But […]
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Content Marketing Strategies: 6 Secrets to Short-Form Writing
Picture this: it’s a cool Friday in October and you’re in your last class of the day before a long weekend. You think […]
How to Discuss Mental Health at Work
It’s difficult to talk about. Given the productivity-obsessed work culture that is predominant in the United States, discussions of mental health don’t take […]
Language Is Power, Prejudice Is a Burden
Words have power and persistence. We wield that power when we communicate. Those of us in public relations and communications have a professional […]
Six Steps for a Successful Issues Management Plan
A company is only as strong as its issues management strategy. In today’s environment, having a plan in place is of critical importance. […]
