Increasing Certification Awareness Among Financial Planning Professionals
The leading certifying body in the financial planning industry sought to raise awareness of their designation among two key audiences: financial professionals and investors.
Case Studies
Our Work
Discover how our approach generates meaningful results for clients just like you.
Raising Trust in Regional Banking Through Earned Media
In the banking industry, trust is everything. Money is personal, so retail customers, businesses, and investors need to know that their hard-earned money is in good hands.
Bringing a New Leadership Book to Market
Consulting firm Kotter tapped The Bliss Group, their agency of record for almost 15 years, to develop and execute a year-long thought leadership and integrated marketing campaign.
Building a Lead-Gen Content Engine
A large professional services firm sought to transform a multi-year survey initiative – which had historically been used to grow brand awareness – into a lead-generation engine.