Raising Awareness Through Earned Media
In the banking industry, trust is everything. Money is personal, so retail customers, businesses, and investors need to know that their hard-earned money is in good hands.
Discover how our approach generates meaningful results for clients just like you.
In the banking industry, trust is everything. Money is personal, so retail customers, businesses, and investors need to know that their hard-earned money is in good hands.
Consulting firm Kotter tapped The Bliss Group, their agency of record for almost 15 years, to develop and execute a year-long thought leadership and integrated marketing campaign.
A large professional services firm sought to transform a multi-year survey initiative – which had historically been used to grow brand awareness – into a lead-generation engine.