Investment Banking Storytelling
Amid a downturn in public stock markets, a new narrative emerged in the finance universe: The strong returns seen in the private market were due to managers overvaluing their assets.
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Amid a downturn in public stock markets, a new narrative emerged in the finance universe: The strong returns seen in the private market were due to managers overvaluing their assets.
A large professional services firm sought to transform a multi-year survey initiative – which had historically been used to grow brand awareness – into a lead-generation engine.