Generative AI Applications & Practical Ways to Adapt
Not even halfway through the year, 2023 has already been defined by the advent of generative AI, manifest in the rapid proliferation of […]
Insights
AI & Innovation
6 Trends Shaping the Future of Digital Storytelling
From the ancient Greeks explaining the changing of the seasons through myth to your best friend conveying the awkwardness of her latest date […]
The PESO Model: What’s Next for PR Agencies?
Marketing and public relations models continue to integrate. The PESO model (paid, earned, shared, owned) continues to evolve in which pillars carry the […]
How Technology is Transforming Content Marketing Tactics
7 Impacts of Technology on Content Marketing Betteridge’s Law holds that a headline posed as a question has a simple answer: “No.” So, […]
A PR Pro’s Guide to AI-Powered Analytics
PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But […]
