The PESO Model: What’s Next for PR Agencies?
Marketing and public relations models continue to integrate. The PESO model (paid, earned, shared, owned) continues to evolve in which pillars carry the […]
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AI & Innovation
How Technology is Transforming Content Marketing Tactics
7 Impacts of Technology on Content Marketing Betteridge’s Law holds that a headline posed as a question has a simple answer: “No.” So, […]
A PR Pro’s Guide to AI-Powered Analytics
PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But […]
