With So Many Disciplines at Play, How To Choose a “Right-Hand Agency” in the New Integrated Healthcare Environment
Running in parallel with the mind-blowing speed and impact of technology on business, the role of communications in healthcare has undergone a tectonic shift over...
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Communication Professionals and the Changing Healthcare Ecosystem
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The event focused on the Affordable...
Find out more >The Evolution of Internal Communications in Healthcare: “Brand Identity” and the Heart and Soul of the Business Unit
In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the...
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Artificial Intelligence (AI) and The Future of Prescribing Medicine
As devoted as our healthcare practice is to analytics that produce critical insights, a new study came out about Artificial Intelligence (AI) and physician prescribing...
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Calling Dr. Google: Ensuring You Are Communicating Accurate Medical Information
The overhaul of the healthcare system has resulted in many imminent changes to industry practices; however, Americans are still left uncertain on whether the reform...
Find out more >Five Ways the ACA will Re-shape Healthcare PR
There’s been a lot written about the Affordable Care Act (ACA) and its potential impact on key industry players – i.e., pharmaceutical and device companies,...
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