2026 Marketing and Public Relations Predictions
It’s that time again, when marketing and public relations professionals reflect on everything that’s happened over the past year and ask what’s on […]
Insights
AI & Innovation
Doing More with Less: Innovative Marketing Automations to Help CCOs and CMOs Get Time Back
Marketing budgets have shrunk from 11% in 2022 to just 7.7% in 2025, creating unprecedented challenges for leaders. This decline comes amid what many […]
5 Ways The Bliss Group Uses AI to Enhance Marketing Intelligence and Outcomes
Artificial intelligence (AI) is redefining the future for marketing and communications, transforming how brands connect with audiences in a data-rich environment. The smartest […]
The AI-Content Paradox
Is AI-augmented content creation only efficient when it’s inefficient? Content marketers have found an uncanny ally in generative AI, which occupies an awkward […]
AI-Powered Content: Balancing Automation with Authenticity
The rapid rise of artificial intelligence (AI) has shaken up the way content is created and consumed. From idea generation and automated copywriting […]
