Anything But an Anti-Hero: What Taylor Swift Can Teach Us About the Power of a Brand
Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a name everyone...
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Living in a Barbie World: How the Barbie Movie Marketing Team Turned a Doll into a Cultural and Cinematic Phenomenon
The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative and effective...
Find out more >Generative AI and the Future of Work
In Arthur C. Clarke’s 1953 short story “The Nine Billion Names of God,” two engineers travel to a Tibetan lamasery to help a group of...
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Preparing for the Generative AI Paradigm Shift
Not even halfway through the year, 2023 has already been defined by the advent of generative AI, manifest in the rapid proliferation of tools like...
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Is a Survey Right for You? 10 Questions to Ask Yourself
If there is one thing I’ve learned in my career as a marketer, it’s this: everybody wants to do a survey. The popularity of surveys...
Find out more >6 Trends Shaping the Future of Storytelling
From the ancient Greeks explaining the changing of the seasons through myth to your best friend conveying the awkwardness of her latest date through emojis,...
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