The Critical Role of People in an Ideas Economy
One hundred years ago, the first class in public relations was taught at New York University by Ed Bernays, the so-called “father of public relations”...
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ChatGPT and the Future of Legal PR
As many law firms look to cut costs, some have been asking if artificial intelligence can help save money by taking over some marketing functions....
Find out more >Is Anyone Really Listening? Why Measuring Engagement is Vital for Thought Leadership in Professional Services
I’ve spent most of my career working with and for leading B2B and professional services companies. Over the years we probably put out enough thought...
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What’s Your Story?
If you’re in New York City and you want to catch a Broadway show the toughest to get is probably to Funny Girl, starring Lea...
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4 Ways to Make the Most Out of Client Events
PR and marketing pros who are lucky enough to be invited to client events can use these experiences to learn more about their clients, make...
Find out more >How to Market a New Professional Services Model
This summer, an announcement from luxury car brand BMW was met with the following headlines: “doomed to fail,” “welcome to hell” and “subscription nightmare.” What...
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