How We Think

We learn every day. Learning never stops. We teach what we know and inquire about what we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

The Critical Role of People in an Ideas Economy

One hundred years ago, the first class in public relations was taught at New York University by Ed Bernays, the so-called “father of public relations”...

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ChatGPT and the Future of Legal PR

As many law firms look to cut costs, some have been asking if artificial intelligence can help save money by taking over some marketing functions....

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Is Anyone Really Listening? Why Measuring Engagement is Vital for Thought Leadership in Professional Services

I’ve spent most of my career working with and for leading B2B and professional services companies. Over the years we probably put out enough thought...

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What’s Your Story?

If you’re in New York City and you want to catch a Broadway show the toughest to get is probably to Funny Girl, starring Lea...

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4 Ways to Make the Most Out of Client Events

PR and marketing pros who are lucky enough to be invited to client events can use these experiences to learn more about their clients, make...

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How to Market a New Professional Services Model

This summer, an announcement from luxury car brand BMW was met with the following headlines: “doomed to fail,” “welcome to hell” and “subscription nightmare.” What...

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