The Power of the Op-Ed
Op-eds – named because they typically appear in newspapers “opposite the editorial page” – got their start when New York Times editor John […]
Insights
Public Relations
Working Across Industry Verticals
As we finally ditch our winter parkas in New York and prepare for the warmer months ahead, I’ll attempt to philosophize about a […]
B2B?: Why a Byline Might Be Your Best Bet
From TV commercials to Instagram ads, it seems companies in the B2C space have limitless options for reaching their target audience. B2B companies […]
Women’s History Month: Four Women PR Leaders You Should Know
I’m proud to have so many driven, accomplished and powerful female colleagues in the PR industry at large and here at The Bliss […]
A Groundbreaking Oscar Nomination Provides 3 Lessons for PR Professionals
The 95th Academy Awards are this Sunday, March 12. While the Oscars are often seen as a celebration of the best artistic achievements […]
