How Professional Services Marketing Departments Can Find Their Brand Voice
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly […]
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Public Relations
How to Quantify PR Impact through Share of Voice Analysis and Other Custom Measurements
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom […]
How to Write a Press Release Optimized for B2B Marketing
Not too long ago, the press release was the standard way to kick off an earned media campaign. It was assumed editors were […]
3 Ways to Optimize a Digital Marketing Strategy That Defies Digital Fatigue
Eye strain. Headaches. Neck pain. If you’re familiar with the symptoms of digital fatigue, you know that stepping away from the computer to […]
