How The Bliss Group Uses Predictive Marketing Analytics to Inspire Creativity
The marketing landscape has fundamentally shifted to the ideology that creativity without data is just guesswork. In today’s fast-moving digital era, campaigns that […]
Insights
Research & Analytics
AI-Powered Content: Balancing Automation with Authenticity
The rapid rise of artificial intelligence (AI) has shaken up the way content is created and consumed. From idea generation and automated copywriting […]
Data-Driven Storytelling: How Analytics Transforms Brand Creativity
Creativity and data were once considered separate domains with objectively opposite connotations – one rooted in emotion and expression, the other rooted in […]
How to Connect Data-Driven Marketing to Business Outcomes
Data has become so much more than number of media placements or LinkedIn impressions on an Excel dashboard in the world of data-driven […]
What Research Reveals About the 2024 Media Landscape
Integrated earned media has been a core offering of The Bliss Group since its founding in 1975
