Is Survey Research Right For You? 10 Questions to Ask
If there is one thing I’ve learned in my career as a marketer, it’s this: everybody wants to do a survey. The popularity […]
Insights
Research & Analytics
How to Quantify PR Impact Through Custom Measurements
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
3 Best Practices for Leveraging Audience Analytics
When it comes to marketing campaigns, proactive planners are three times more likely to have success. Audience analytics is at the heart of […]
How Audience Insights Can Drive the Content Sales Funnel
In theory, Marketing and Sales should work together to enhance brand awareness and reputation, engage new and existing leads and turn prospects into […]
A PR Pro’s Guide to AI-Powered Analytics
PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But […]
