How to Build Stakeholder Personas for Social Impact Communications
It’s the “if a tree falls in a forest” adage, but with a marketing and communications twist: No matter how good your campaign […]
Insights
Social Impact
From Sentiment to Strategy: Turning Stakeholder Feedback into Measurable Impact
Early this year, McKinsey introduced the ‘empowerment line’, a new metric to quantify how well companies are meeting the essential needs of their […]
DEI Communications: Authenticity, Risk, and Inclusive Storytelling
In January 2025, Costco’s shareholders voted to uphold the retail giant’s diversity, equity, and inclusion (DEI) initiatives, with 98% of votes cast against […]
Using Impact Communications to Frame Climate as a Business Imperative
Over the past year, the escalating frequency of climate disasters and extreme weather events has exposed businesses and communities to unprecedented risks. From […]
How to Communicate Community Engagement with Authenticity
Much like a swinging pendulum, the professional and financial services sectors alternate between being outspoken on social issues and keeping quiet. Companies are […]
