There’s often a misconception that purpose and profit are fundamentally misaligned, and while overcoming this psychological barrier can be difficult, it’s not insurmountable. B2B companies that can clearly articulate how their work […]
It’s the “if a tree falls in a forest” adage, but with a marketing and communications twist: No matter how good your campaign […]
Early this year, McKinsey introduced the ‘empowerment line’, a new metric to quantify how well companies are meeting the essential needs of their […]
In January 2025, Costco’s shareholders voted to uphold the retail giant’s diversity, equity, and inclusion (DEI) initiatives, with 98% of votes cast against […]
Over the past year, the escalating frequency of climate disasters and extreme weather events has exposed businesses and communities to unprecedented risks. From […]
