Gen Z is the New Millennial: Why Financial Services Firms Should Care

We’ve all asked ourselves the rhetorical question, “How did we ever live without the Internet?” Well, Generation Z hasn’t, and Goldman Sachs thinks that makes this demographic not only unique, but also a more important focus for businesses, compared to Millennials. Find out why and what this means for financial services firms marketing to a younger audience.


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Photo Credit: M4D Group, Flickr.