Intergenerational Internal Communications: A Gen Z Perspective
Working alongside colleagues at different career stages over the past few months has shown me that while we might be different generations, we’re all looking for the same core things. What’s become clear is that my generation’s communication preferences aren’t revolutionary – they’re often just a more direct expression of what everyone wants: respect for their time, authentic connection, and purposeful information.
As five generations coalesce in the workplace, it’s more important than ever for organizations to refresh how they communicate. Companies that want to engage, retain, and grow talent born in every era must strategically evolve the way they share information, from the platforms they choose to the tone they set. Some of Gen Z’s (often stereotyped) behaviors might be able to help.
Gen Z-Led Trends x Intergenerational Internal Communications
Fluent in the language of DMs and emojis, Gen Z’s default is skimming and scanning for what matters most. This is also true for reporters quickly scrolling through their inbox in search of a compelling pitch. Saying what’s essential, saying it fast, and saying it in a way that makes someone want to keep reading has become important across generations and occupations.
But as a member of Gen Z, it’s hard not to see how a few of our preferred channels and interaction styles translate into internal communications best practices:
GRWM and Crash Out Videos –>Authenticity Matters
Gen Z tends to prefer candid connection and real-time responses over perfectly crafted speeches. I’ve noticed this reflected in the way many younger employees communicate with each other and with leadership. But this communication preference isn’t unique to just Gen Z – authenticity in communication is important at all levels. Directness from leadership can help create a more transparent and genuine workplace.
DMs and Emojis –> Be Clear and Concise
Nearly 68.9% of Gen Z prefers instant messaging over email for workplace communication, signaling a strong preference for speed and directness. The rise of corporate messaging platforms like Slack and Microsoft Teams suggests this is not exclusive to my generation. These platforms are ideal for casual or time-sensitive updates. Of course, I see the value of leveraging other traditional forms of communications for more complex or detailed needs. In both cases, if it takes more than a few scrolls to get to the point, employees are likely to tune out.
Geotagging and Instagram Close Friends –> Segment Messaging
Tailor updates based on department, seniority, or location to keep communication relevant. I’ve seen examples where an update for junior employees might include more context and hands-on examples, while the version sent to senior leadership focuses on high-level impact and strategic decisions.
DITL Videos –> Center Employee Voices
“Day in the life” videos, employee spotlights, or quick testimonials can make comms feel more human. At Microsoft, internal “Geek Out” sessions give team members a voice while also reinforcing the company’s mission. These kinds of efforts help both new and longtime employees see themselves reflected in the culture.
GIFs and Memes –> Incorporate Visuals
GIFs, infographics, and short videos make key messages more engaging and easier to absorb. One idea is to film town halls and use the footage for short recap videos or animated slide decks that employees can reference at a later date or view if they missed the main event. These additional soundbites will help carry the message longer and farther.
