How the Barbie Movie Became One of the Greatest Marketing and Public Relations Success Stories
The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative […]
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How to Choose the Right Monitoring and Measurement Levers for Your Digital Marketing Campaign
Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting […]
Impact Communications for Raising Awareness of LGBTQ+ Issues
Communications professionals are in a unique position to amplify the inclusive narrative that the LGBTQ+ community and culture stands for. Public relations and […]
Building a More Diverse, Equitable, and Inclusive World Through Social Impact Communications
Promoting diversity and inclusion, addressing pay equity, and embracing cultural competency in communications have become increasingly important yet long-overdue topics of conversation in […]
Generative AI Is Reshaping Marketing and The Future of Work
In Arthur C. Clarke’s 1953 short story “The Nine Billion Names of God,” two engineers travel to a Tibetan lamasery to help a […]
