How to Quantify PR Impact Through Custom Measurements
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. […]
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5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom […]
How to Use Your Podcast as a Business Tool
The podcast industry? It’s saturated. More influencers—from Joe Rogan to Bill Gates to Kim Kardashian to Michelle Obama to Oprah—have now gotten into […]
3 Best Practices for Leveraging Audience Analytics
When it comes to marketing campaigns, proactive planners are three times more likely to have success. Audience analytics is at the heart of […]
6 Best Practices for Writing SEO Web Copy
Long after the workday ends, your company’s online presence is working to advertise products or services. Compelling search engine optimized (SEO) on-page web […]
