How We Think

We learn every day. Learning never stops. We teach what we know and inquire about what we don’t. We also share our latest thinking on what’s next for our industries and our profession from some of the smartest people in the business.

The Changing Role of the CMO: Navigating the Dynamic Landscape of Modern Marketing

Chief Marketing Officers (CMO) find themselves in one of the most challenging roles in the C-suite. Not only is marketing one of the fastest-changing disciplines,...

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Anything But an Anti-Hero: What Taylor Swift Can Teach Us About the Power of a Brand

Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a name everyone...

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Living in a Barbie World: How the Barbie Movie Marketing Team Turned a Doll into a Cultural and Cinematic Phenomenon

The Barbie movie’s PR and marketing team has been busy generating buzz for the film’s mid-July release through one of the most innovative and effective...

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Generative AI and the Future of Work

In Arthur C. Clarke’s 1953 short story “The Nine Billion Names of God,” two engineers travel to a Tibetan lamasery to help a group of...

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Preparing for the Generative AI Paradigm Shift

Not even halfway through the year, 2023 has already been defined by the advent of generative AI, manifest in the rapid proliferation of tools like...

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Is a Survey Right for You? 10 Questions to Ask Yourself 

If there is one thing I’ve learned in my career as a marketer, it’s this: everybody wants to do a survey.  The popularity of surveys...

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