PESO Model in 2023 – What’s Next?
Q1 is well underway and strategies for the first half of 2023 are being implemented. The marketing and public relations models continue to integrate, with...
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2023 Media Predictions & Top 10 Stories of 2022
In 2022, public relations professionals found themselves dealing with a unique problem: navigating a media environment disrupted by the pandemic, not to mention the increasing...
Find out more >What’s Ape? From Chimps to Charity, How the Rise of NFTs and Virtual Property Is Adding New Dimensions to Marketing Campaigns
“You taught me what’s up and then I bought an ape!” exclaimed Jimmy Fallon. The ape in question is part of the “Bored Ape Yacht...
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Protecting Your Company from Becoming Part of the Disinformation Ecosystem
The work of bad actors is no longer a curiosity for journalists and communication leaders. This toxic brew of security, public health and privacy risks...
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How Will PR Evolve? A Look at Where We Are and Where We’re Going
Public relations (PR) — the practice of strategically communicating information to the public in order to influence their perception — is as old as society itself....
Find out more >Why Great Answers Come from Great Questions
“The art and science of asking questions is the source of all knowledge,” said satirical novelist Thomas Berger. I think about this quote often. It...
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