The Bliss Blog

What’s next for our profession and the industries we serve

How to Choose a KPI for Your Digital Marketing Campaign: Decisions, Decisions!

Picture it: you’ve been tasked with building a digital marketing campaign. You’ve done your homework and identified the ideal budget, optimal audience targeting and written...

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4 Ways to Start Harnessing the Power of AI in Digital Marketing

Big tech companies have been broadcasting their Artificial Intelligence (AI) breakthroughs ever since Open AI’s ChatGPT became a sensation late last year. In fact, Microsoft...

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Control Your Company’s Online Narrative: Re-Thinking Paid Search with Google

I’ve spent my career managing digital marketing at companies like Nike, L’Oréal, and Meta.  I’ve always used Google Search to increase a company’s brand awareness...

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