Measuring Earned Media: Going Beyond Impressions to Inform PR Strategy
The traditional reliance on impressions as the main metric for earned media is no longer enough in today’s data-driven landscape. As PR strategists, […]
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Public Relations
10 Media Relations Strategies for Capturing Attention
Newsrooms across the country are shrinking, meaning fewer journalists are often tapped with covering more beats and inundated with even more pitches. At […]
2025 Media Relations Trends: The Future of Earned Media Coverage
Uncertainty and volatility are prominent features of the 2025 media landscape. Major shifts in the last year, including reporter layoffs and shrinking newsrooms, […]
Psychology in Public Relations: How Understanding Human Behavior Drives Success in the Industry
As a psychology major, I’ve spent countless hours studying what drives human behavior, from the prefrontal cortex’s role in decision making to examining […]
Turning “Bad” Press into Brand Strength for More Media Relations Wins
Contrary to the popular saying, not all press is good press, so it is up to PR professionals to have reactive media relations […]
