PRo Tips: Mastering the Art of Subject Lines and Follow-Up Emails
Successfully converting pitches into media opportunities for clients remains the bread and butter of public relations professionals. So how is it done? While the body...
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How PR and Communications Professionals Can Help Brands Stand Out in the Digital World
In today’s fast-paced digital landscape, where information flows at the speed of light and trends change in the blink of an eye, it’s more challenging...
Find out more >So, You Have a Leak. What Now?
Last Friday, I thought I was done for the day. And then my phone rang. It was my mom. “There’s a leak in the bathroom,”...
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Using Psychology to Maximize Your Success in the PR Industry
Public relations pioneer Edward Bernays once said, “The stuff with which we work is the fabric of men’s minds.” As the nephew of Sigmund Freud,...
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Anything But an Anti-Hero: What Taylor Swift Can Teach Us About the Power of a Brand
Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a name everyone...
Find out more >The Power of PR During Economic Uncertainty
Political or social instability, stock market crashes, new fiscal policies, asset bubble bursts and psychological factors have all been named culprits of economic decline at...
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