Let your audience tell you what they want.
To influence the behavior of your target audience, you need to understand what makes them tick. Whether your goal is to change perception or convert a sale, they’ll tell you everything you need to know to be successful–if you know how to listen.
With Audience Architecture, you can track what your audience cares about, who they respect, and how they consume content. You’ll take the guesswork out of your marketing and communication strategies and get all the insight you need to reach your audience with the right content at the right time.
Build Your Audience Architecture
Audience Architecture gives you the data foundation to understand and influence audience interests and behaviors. We build a digital audience ecosystem that includes the key decision-makers you want to reach and their biggest influencers. Our proprietary analytics and machine learning techniques deliver actionable insights on what content, messages and language will resonate with your audience, and where, when and how to target them.
Fuel Your Marketing with Audience Intelligence
Discover which outlets are most important and what topics are receiving the most engagement with key stakeholders. Measure brand and messaging penetration and identify thought leadership whitespace.
Gauge audience interest in key themes and topic areas and assess content consumption habits—everything from channels of engagement to preferred formats. Learn audience lexicon to tailor language and predict what messages will resonate.
Following the principles of the 1:9:90 influencer model, identify and monitor the 10% of online users who shape the conversation in any market. Assess brand affinity, optimize influencer partnerships and measure impact.
Gain actionable account insights and monitor intent signals to prioritize leads and engage the buying committee with hyper-targeted messages, content and outreach.
How It Works
Define
In collaboration with you, we define your target audience and the stakeholders that influence them. Then we work with you to define the topics you want to listen in to and the hypotheses you want to test.
Build
The initial audience is identified across social media platforms using machine learning, expanded to include influencers through an analysis of online engagement and then manually validated and de-duped.
Listen
We begin listening in to your audience ecosystem. All online posts and engagement activity from the last 12 months are collected.
Analyze
We clean, consolidate and code the collected data with customized tags, creating an analytical model to monitor and measure how conversations and behaviors in your audience ecosystem change over time.
Learn
We visualize the data and extract actionable insights and recommendations to inform your marketing and communications strategy. Reports are delivered on a monthly or quarterly cadence.