When Health and Wealth Collide
Health and wealth are two sectors where boundaries will continue to blur as consumers take on more financial responsibility for their own health and long-term...
Find out more >
Six Things I Wish I Knew When I Started My B2B Public Relations Career
My family has spent a collective 100 years in B2B public relations. While my grandfather and father represent about 80 of those years, I’ve been...
Find out more >IDEAS & OUTCOMES: The Keys to Professional Service Marketing
Modern professional services marketing did not really begin until 1977. Up to that time, “marketing” was what the male-dominated professions did on the golf course....
Find out more >
Thought Leader Versus Issue Owner – What’s the Difference?
Is there a difference between a thought leader and an issue owner? I think so. Here’s my hypothesis: a thought leader makes a meaningful contribution...
Find out more >
The Newest Marketing “P”
20 years ago, I (like most entry level pros) learned the 5 Ps of Marketing: Product, Price, Place, Promotion and People. These, I was told,...
Find out more >PR For a Small World: Strategies for International PR
Is your B2B public relations strategy global, local or someplace in between? An investment banking client once told me, “If a company doesn’t have a...
Find out more >