Ideas that Mobilize
A few months back I wrote a post entitled Ideas that Sell: Does Thought Leadership Really Drive Revenue? Now, I’m curious about another idea-related question. Can...
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Twitter Caters to Biz, But Will Financial Services Bite?
Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses - a suite of features designed to support companies using...
Find out more >To partner, or not to partner? Social media strategies for traditional media initiatives
How many times have you weighed the pros and cons of partnering with a traditional media outlet to conduct a survey? As B2B marketers, we...
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Retirement Plan Services & Social Media: Where are the Opportunities?
In early May, my colleague Elizabeth Sosnow and I had the pleasure of presenting to a group of retirement plan service providers at Wilmington Trust’s...
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It’s Baaaaack: An Optimistic Take on Public Relations During the Commercial Real Estate Recovery
Positive commercial real estate stories have been few and far between during the Great Recession. What does the emerging commercial real estate recovery mean for...
Find out more >Sound the Alarms! Why Weren’t We in This Article?
“Why weren’t we in this article?” It’s the inevitable question every public relations professional hears – and, having worked in PR agencies for the last...
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