PR in the Service Economy: Eight Ways to Build a B2B Reputation
Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers...
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Parenting Bloggers, Money and MetLife
We talk pretty frequently about social media here on the BlissPR blog, as more and more of our clients are experimenting in this space. While...
Find out more >Is going to market by industry the right PR strategy for B2B professional services firms?
Many professional services firms segment their go-to-market business strategy into industry sectors but do not do the same for their communication and public relations plans.
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Anticipating Irrationality: Managing your Client’s Bad Behavior
As public relations professionals, we are paid to help our clients make the best possible decisions when it comes to communicating their ideas. But very...
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A PLEA FOR HELP: Seeking Incentives That Work for PR Firms
We can’t be the only PR firm with this problem: how to maximize collaboration with sister ad agencies, specifically for business development. By way of...
Find out more >Three Inexpensive Research Ideas to Fuel B2B Public Relations Programs
Good, quality research doesn’t have to come with a high price tag. And most companies don’t have a ton of extra money sitting around right...
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