What is your biggest weakness?
Ever gotten that question in a job interview? Most people are prepared with a pseudo positive answer. “I am an overachiever.” “I can sometimes take...
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Mobile Payments Bring Challenges – and Opportunities – to Communicators
I love mobile banking. Absolutely LOVE it. Checking balances, moving funds around, paying bills…all while waiting for the bus. It makes me absolutely gleeful to...
Find out more >Social Media in Highly Regulated Industries – Advice and Insight
Yesterday, the Council of PR Firms hosted a fantastic session titled “Optimizing Social Media Efforts in Highly Regulated Industries.” If you want all the “lessons...
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Content Marketing Finds its Groove and Eyes its Next Challenge – Measurement
Last week, Junta 42 and MarketingProfs launched a new study on B2B Content marketing trends. The results show that the B2B sector has come of...
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7 Ways to Extend the Life of Your Next B2B Media Hit
Are “media mentions” as valuable as they use to be? Has a mention of a company in a news article (that isn’t negative, of course)...
Find out more >THE LORDS OF STRATEGY: A Book Review
Thought leadership is a hot topic these days. Basically, it means showcasing your brainpower to clients and potential clients through research, articles, speeches, surveys and...
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